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Footfall

Analyse real footfall and make data-driven decisions

Footfall is a key factor in evaluating commercial locations, measuring actual visibility and making decisions based on urban mobility in Spain.

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Illustrative aerial view with streets coloured from green to red by footfall intensity
FootfallLowerHigher
Illustrative example

Uses of footfall analysis

Find the busiest streets, compare alternatives and understand how footfall changes throughout the day.

Illustrative map with the busiest streets highlighted in red and orangeHigher footfall
LowerHigher
Illustrative example

Strategic identification

Identify streets and areas with higher footfall to maximise visibility and commercial opportunities.

Illustrative comparison of two locations with different footfall levels
A · More pedestriansB · Fewer pedestrians
Illustrative example

Assess potential performance

Avoid locations with low footfall that could limit your business’s performance.

Illustrative map and chart of morning, midday and afternoon footfallThe rhythm of the street
MorningMiddayAfternoon
Illustrative example

Adapt to actual mobility

Adjust your strategy to hourly patterns, busier days and footfall trends.

How Pickgeo Traffic works

Pickgeo Traffic combines geospatial data and analytical models to present footfall clearly, visually and in an easy-to-interpret format, even for non-technical users.

  1. Select the area of interest

    Define the street or area you want to analyse directly on the map.

  2. Access historical and current data

    Explore footfall by hour, day and period to understand actual behaviour.

  3. Clear visualisation of results

    Interpret the data using heat maps and simple charts.

  4. Compare locations

    Evaluate different areas using objective metrics and make informed decisions.

Footfall metrics

The tool provides clear, actionable indicators to assess a location’s potential:

Average daily footfall
Footfall by hour of the day
Footfall by day of the week
Footfall by month
Nearby streets with higher footfall
Mobility heat maps
Total population and population by age
Commercial markers by type

Pickgeo Traffic plans

Access basic data for free or purchase more detailed reports according to the level of analysis you need. No mandatory monthly subscriptions.

0 TokensFree

Free

Basic mobility data completely free.

  • Average daily footfall
  • Total street population
  • Population by age
Buy now

BEST OPTION

3 Tokens€30.00

Pro

Complete mobility analytics.

  • Average daily footfall
  • Total street population
  • Population by age
  • Footfall by hour of the day
  • Footfall by day of the week
  • Footfall by month
  • Footfall by reason for travel
  • Nearby streets with higher footfall
  • Population by gender and age
  • Commercial markers by type
Buy now
1 Tokens€10.00

Simple

Simple mobility analytics.

  • Average daily footfall
  • Total street population
  • Population by age
  • Footfall by hour of the day
  • Footfall by day of the week
  • Footfall by month
  • Footfall by reason for travel
Buy now

Frequently asked questions about Pickgeo Traffic

We answer common questions about footfall analysis and how the tool works.

What is footfall?

It is the measurement of people passing along a street or through a specific area.

Can I view data by hour or day?

Yes. The data are broken down by hour, day of the week and month.

Do I need technical knowledge?

No. The tool is designed for non-technical users.

Are the data updated?

Yes. Mobility indicators are updated periodically.

Can I compare several areas?

Yes. You can easily analyse and compare different locations.

Shall we talk?

Request a demo